In the olden times of Black Hat SEO, these strategies, tricks, techniques or however you’d like to call them might have worked until the search engines started taking actions and updating their algorithms to work smartly and penalize the websites employing such Black Hat SEO Techniques. Because the search engines do not like to let themselves and their users be fooled, they took measures to keep the search results as accurate and clean as possible. There are many SEO companies in Vadodara who not only hire but train the candidates to effectively do Search Engine Optimization.
Using the appropriate techniques to rank and to get organic traffic can be hard. It’s the best thing to do.
Therefore, try to not fall in the trap of the following black/ grey hat SEO techniques:
Copied Content
Copied article is a type of content that appears on more than one site. Also, it might be content stolen from other places (URLs). It’s only giving a tough time to search engines to select from all of the duplicate articles, and Google is showing that the initial content in SERPs. That since it can’t show replicate content — it is not relevant to the user. Using this technique may hamper your position in a blink of an eye. Besides this, you might put your site at elevated risk of getting penalized by Google Panda.
Keyword Stuffing
Keyword stuffing is an old technique which had its time of glory. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density is not pertinent to the consumer.
Repeatedly using a keyword in an article or a small piece of text is similar to giving a definition of a word using the same word over and over again. It is not natural and healthy, nor exceptional. In a Digital Marketing company, you’ll learn that there is a strictly No, No! To stuff keywords as they don’t want their clients to get penalized because of them.
Cloaking
Don’t: Current search engines with a single set of articles and site visitors with different, tricking visitors from search engines into experiencing a page of content that is substantially different.
Don’ts: A user searches for “happy octopus”, clicks on a search result that appears to be about sea creature psychology, but it is greeted with porn.
Dos: Be truthful and produce Web pages that visitors need and expect to see based on the description on the search engine results page (SERP).
Malicious Rich Content
This sort of content uses malware applications through an animated site, Java applications, Javascript, Flash content or relying upon browser plug-ins to display video, audio files or download documents on the pc. The most frequent types of malware are thought of adware, bots, bugs, rootkits, spyware, Trojan horses, viruses, and viruses. Not only is this kind of behavior against Google Guidelines and will get you penalized, but it is also illegal.
On the other side, if you are a user, the very best way to avoid being a victim of this software is to install an antivirus and update it regularly, avoid downloading files from unknown sites, keep away from shady sites or to click on ads that appear too good to be fact.
To know more about Search Engine Optimization, visit Recent Technologies. The whole game of SEO is a part of digital marketing and you’ll find a lot of new tactics and strategies on how to do digital marketing.
